Protecting data and implementing data protection measures are necessary to guard against the following risks:
- Loss of confidentiality
- Identity theft or fraudulent use of data
- Inability for data subjects to access or use products or services, or difficulty in doing so
- Financial or economic damage, as well as any other similar disadvantage, including social disadvantage
- Violation of life, physical integrity or freedom of movement
- Discrimination
- Re-identification of data subjects from pseudonymised or anonymised data
- Defamation or damage to reputation, image rights, or emotional, intimate or private life
